Thirty 2 North construction company came to me seeking a new logo and branding to bring their business to life. We landed on this design, which spoke deeply to their roots — no pun intended. Their business name represented their home state and place of operation, Minnesota — the 32nd state in the union. They wanted a numerical emphasis on the number two because the owners happen to be two brothers. The graphic addition of the two trees ties all the lore together, representing both Minnesota and the two brothers themselves.