NutMeg's is a homemade nut butter company based in Chicago, IL, that generously donates to its community nonprofit organizations. They came to me looking to tie their history to their up-and-coming business. Founder and maker, Meg and her husband, Billy, began making nut butter spreads in 2017. Meg wanted to honor Billy’s home and heritage, Nigeria. For their branding, we blended rich African patterns and colors with hand-illustrated Nutmeg pieces. The background color could be infinitely changed to correspond with the particular flavor of the nut butter, while the rest of the branding remains the same, ensuring brand recognition.