Purpose
Brands
Passport
FITNESS FRANCHISE
illustration, branding, Creative direction
After a rebrand and an expansion in their fitness portfolio, Purpose Brands wanted to create a new and fun way to welcome and onboard their team members. The team came up with the Purpose Brands Passport. A completely customized document that walks employee's through their onboarding tasks and platform needs.
The passport has custom and intricate details like a gradient patterned backgrounds, and an entire collection of illustrated stamps that each tell a story of origin.
The custom stamps were individually illustrated by me and each one carried a different meaning that spanned throughout the entire fitness portfolio within Purpose Brands. Each page varied the stamps used, the size in which they were printed at, and their location to make the passport feel truly well traveled.
The stamps were not only used as a printed feature, but also edited and designed to be actual rubber stamps that could be used on each page after completing that week.
