In 2026 The Bar Method celebrated their 25th Anniversary and wanted a unique, scroll-stopping look brought to life for their campaign. 

In partnership with copywriters, I creative directed the campaign which was called '25 Years of Proven Results'. The campaign touched on every aspect of why their members choose The Bar Method and how that has spanned throughout their 25 years of success and milestones. We wanted every member to feel like they had been a part of the journey no matter how long they had been a part of The Bar Method.

The art direction behind the campaign was designed to represent a celebratory, scrapbook-like style that invited the viewer to appreciate where they had been and where they were going next. The Bar Method wanted something that would elevate and extended their current branding so they could carry it forward after the campaign had wrapped.